Male and female audiences are targeted differently in the scent's advertorials. The advertisements showcase the consumer two distinct notes for their individual genders and perfumes: the gentle florals and the spice with patchouli.
The packaging for Eclat de Soi gives the consumer a physical and visual experience while reflecting the scent's most prominent note of cherry blossoms.
"Perfume is like a personal signature, which is why I mix my own."
